TABITHA WILLETT
Tabitha Willet is a London-based influencer known for her chic style and lifestyle content that blends sophistication with authenticity.
ABOUT TABITHA WILLETT
To create elevated, on-brand content for Tabitha Willett’s partnership with Simba that seamlessly integrated a mattress into her Instagram aesthetic. The objective was to produce engaging visuals that aligned with Tabitha’s personal brand while meeting the client’s brief to highlight the product’s quality and comfort.
THE GOAL
The Made You Look team developed a creative concept that balanced functionality with style, ensuring the mattress was showcased in a sophisticated and lifestyle-driven way. We executed a bespoke photoshoot and shot an Instagram reel to bring the concept to life, capturing high-end visuals that complemented Tabitha’s aesthetic. The images and video content were curated to fit seamlessly into her Instagram feed, enhancing her overall brand cohesion while meeting Simba’s campaign goals.
