LOAN THE LOOK
ABOUT LOAN THE LOOK
Loan the Look is a fashion rental boutique offering a curated selection of high-end and contemporary styles, redefining the way we consume fashion through sustainability and accessibility.
THE GOAL
To establish Loan the Look as a leading fashion rental platform through a cohesive social media strategy that drives brand awareness, community engagement, and customer retention. The objective was to position the brand as a go-to destination for trend-conscious consumers seeking sustainable fashion options, while fostering a loyal and engaged audience.
WHAT WE DID
The Made You Look team executed a comprehensive social media and digital marketing strategy from the ground up. We planned and managed all photoshoots to ensure consistent brand storytelling across platforms, developed and implemented a dynamic Instagram strategy, curated and distributed monthly newsletters, and crafted compelling social-first content to maximize engagement. Our efforts also included managing social media campaigns, optimizing content through data insights, and driving strategic growth through community engagement and retention-focused initiatives.
PHOTOSHOOT ART-DIRECTION
We've directed multiple photoshoots for Loan the Look, from on-location shoots to designing and building our own sets. This has included casting models, creating moodboards for inspiration, styling, developing call sheets and time schedules, and overseeing post-production to ensure a polished final result.
INSTAGRAM PLATFORM MANAGEMENT AND STRATEGY DEVELOPMENT
INSTAGRAM STORIES
INSTAGRAM GRID CURATION
REGULAR STORIES:
CURATED GRID:
IDEA GENERATION AND MOODBOARDING:
INSTAGRAM STORY HIGHLIGHTS & PINNED POSTS
We designed a series of Instagram Story highlight covers using Loan the Look’s brand colors, creating a cohesive and visually appealing look that reinforces brand identity. Additionally, we developed three pinned posts that showcase LTL’s key USPs, ensuring they’re the first thing visitors see. This approach instantly makes the profile feel professional, clean, and well-branded, leaving a strong first impression.
GRAPHIC DESIGN
BEFORE:
AFTER:
INVITATIONS:
BUSINESS CARDS:
