CLARA POPLE
Clara Pople is a singer-songwriter with a distinctive sound, blending soulful melodies with poetic lyrics that captivate and connect with her audience.
ABOUT CLARA POPLE
To build anticipation and drive engagement around the release of Clara Pople’s new EP while elevating her overall social media presence. The objective was to create a dynamic content strategy that showcased her artistry, increased audience engagement, and expanded her reach on Instagram and TikTok.
THE GOAL
The Made You Look team developed and implemented a comprehensive social media and content strategy tailored to Clara’s unique sound and style. We produced content ideas to hype the EP release and maintain momentum post-launch, with a focus on storytelling and fan engagement. Day-to-day posting was managed across Instagram and TikTok, using a blend of organic growth strategies and platform trends to maximise visibility. To ensure continuous improvement, we tracked key analytics, provided monthly recap reports with actionable insights, and adjusted the strategy to optimise performance and drive results.
WHAT WE DID
INSTAGRAM HIGHLIGHT RE-BRAND
We developed a series of Instagram highlight icons to use as cover photos on Clara’s Instagram profile to make her profile look more curated and professional:
MONTHLY CONTENT PLANNING
We take a structured approach to Clara’s content by mapping out key themes, events, and posting schedules in advance. Our tracker ensures a balanced mix of content pillars, helping to maintain consistency while allowing for flexibility and creative spontaneity.
We use creative graphic design to enhance Clara’s visual identity, incorporating her brand colors and a playful aesthetic. From seamlessly superimposing her gig schedule onto realistic poster designs to crafting bold, eye-catching visuals, we ensure her Instagram grid feels dynamic, engaging, and uniquely her.
